What is Coffee for Us

Every day for us starts with a bold ideology:

Coffee is not just a drink.

Coffee brewing is about engaging all senses in a ritual of sequence or simultaneously. It is about this great experience that can take place any time of the day.

But what make a great coffee.

To roast them so to highlight their unique characteristics, to find the right coarseness of the beans you grind, and the best temperature of the water and finally using the most appropriate equipments.

To take your time brewing it and through a trial and error define the fabulous coffee for your taste.

Coffee invites you to escape instantly from the fast pace of our contemporary life to sit or stop for a while and reclaim the beauty and value of moment.

It wants you to rediscover (recapture) the art of contemplation (thinking, viewing, reflecting)

And simply to take your time enjoying it!